A Global Product Strategy Firm
From chaos to flow.
Designed for leaders who think in results.
We help leaders gain clarity, act with intention, and build organizations that perform — consistently, sustainably, and with purpose. We help product management and marketing go from complexity to clarity — turning roadmaps into revenue. Quello is a global product strategy firm that goes to the source of the real problem and builds the strategy that can actually be executed.
20+
YEARS GLOBAL EXPERIENCE
4
INTEGRATED SERVICE LINES
3
CONTINENTS SERVED
1
PROVEN METHOD
TRUSTED BY
When product leadership gaps stall your roadmap, launch, or team - Quello closes the distance. We provide services for leaders who need senior expertise now and lasting capability to maximize revenue.
From roadmap to revenue.
WHAT WE DO
Product Strategy & Planning
Where roadmaps stop stalling and start moving.
Portfolio Management
Product Specifications Development
Product Development Process/Phase Gates
Fractional Product Management
Product Roadmaps
Forecasting
Fractional Marketing Leadership
Value Selling Trainings
01
Go-to-Market & Commercialization
Global ambition. Local precision. Real results.
Go-to-Market Strategy
Marketing Plans
Commercialization Planning
Launch Planning
Voice of Customer Insights
Strategic Pricing
Strategic Product Planning
02
Product Management Trainings
Build the team. Build the bench.
Most organizations grew their product management function reactively. Quello develops product management leadership from core principles: defining roles and decision rights, building cross-functional alignment, installing portfolio prioritization frameworks, and developing the product managers themselves. We build durable capability - not dependency.
03
Executive Coaching
Lead with clarity. Act with purpose. Elevate everything.
One-on-one coaching for C-suite executives, VPs, and Product leaders - individuals navigating transition, high-stakes roles, or sustained complexity. The Quello Method applied at the individual, organizational, and board leadership level. Credible assessment, strategic clarity, and practical accountability that outlasts the engagement.
04
Quello operates a principal-led delivery model. Both principals personally lead every engagement — ensuring the quality of thinking, the depth of relationship, and the practical accountability our clients rely on.
Senior leaders.
Every engagement.
WHO WE ARE
Nicole Muehlenhaus
Nicole Muehlenhaus built her career at the intersection of culture, strategy, and execution — a combination that is rarer than sounds and more valuable than most organizations realize.
Growing up bilingual and spending a formative year in Japan as a Rotary International Scholar, Nicole earned her BA in International Relations at the University of Wisconsin, Madison — and never stopped crossing borders. Over two decades, she led global product management, sales, and marketing teams at Ottobock, Ergotron, Cascade Designs, Bodypoint, and AFS, working across the U.S., German, Japan, and subsidiaries throughout Europe and Asia.
She founded Quello on a belief her career confirmed: that most effective organizations succeed not because of their strategy documents, but because they deeply understand the people and dynamics that make strategy come alive. She holds CSPO and CSM certifications, brings fluency in German, French, and Japanese to cross-cultural engagements, and leads every client relationship with the same orientation — go to the source, tell the truth and stay until it works.
FOUNDER, CEO, & MANAGING PRINCIPAL
Amanda Erdman
Amanda Erdman has spent 20+ years leading organizations through their most complex moments — building the strategies, systems, and people that hold when pressure is highest.
At Cornell University, Augsburg University, and Saint John’s University, she served as an institutional leader responsible for strategy, operations, crisis response, compliance, and organizational optimization across communities of thousands. She directed mid-sized teams of professionals, managed multimillion-dollar budgets, and shaped policy at the executive and board level — earning recognition including Cornell’s Andrew Dickson White Administrator of the Year and Alice H. Cook & Constance E. Cook Recognition Award both highlighting excellence and leadership.
Amanda serves as Quello’s Lead Executive Coach, bringing a Master of Education, WAVR-21 workplace risk certification, Title IX Coordination, and 235 hours of yoga including restorative training currently pursuing ICF-credentialing coaching - disciplines that together give her a distinctive edge: the ability to meet executives at the level of how they think, decide, and lead under sustained pressure.
PARTNER, COO & LEAD EXECUTIVE COACH
THE QUELLO METHOD
Illuminate ·Align · Activate
Before any strategy is built, Quello goes to the source — the real question beneath the presenting problems, the actual dynamic beneath the organizational tension. Everything that flows from what is surfaced first.
Illuminate
Deep Listening, honest assessment, market intelligence, and leadership diagnostics. We surface what leaders cannot see from inside their own complexity.
CLARITY ON THE REAL PROBLEM
01
Align
Strategy, positioning, and planning that translates insight into clear direction. We align teams, offerings, and organizational intent across geographies and cultures.
A STRATEGY YOUR TEAM CAN EXECUTE
02
Activate
Practical, tactical execution alongside clients until change becomes lasting capability - not just a deliverable that sits on a shelf. TEXT TEXT TEXT TEXT TEXT
LASTING CAPABILITY, NOT A REPORT
03
The most valuable expertise is honest counsel.
WHAT CLIENTS SAY
“Most people just say yes and reinforce what you’re already thinking. Quello doesn’t do that. They have us thinking about growth holistically, with every part of the organization in alignment.”
KAREN LUNDQUIST · DIRECTOR OF MARKETING ARCSCAN INC.
“Nicole was able to connect with team members and build trust in a way that allowed the organization to gather strategic information crucial to developing our next steps.
Nicole then applied the insights to create a dashboard of key factors that allowed us to evaluate key products and market opportunities.
Nicole provided not only data, but actionable insights.”
ERIC FERRIS · VP GLOBAL MARKETING & PRODUCT MANAGEMENT
PROTEOR
Quello is the firm leaders call when stakes are highest.
Not to get a report. To get a result. We go to the source of the real problem, tell you what is actually true, and stay with you until something genuinely changes. That is rare. And it is exactly what Quello does.
OUR METHOD · YOUR MOMENTUM:
Every engagement follows our
3-step method —
pragmatic, repeatable, & built for results.
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Understand where you are
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Build your path forward
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Move with purpose
Your next step starts here.
Tell us where you are and where you want to go — we’ll start with a free introductory assessment and work alongside you to build something intentional, practical, and built to last.